Top floor of the Empire State Building. At the bottom of the Mariana Trench. Where would you go with this? As I walk around Boston, at times daydreaming, I think about throwing the ultimate party, and what that would entail. I’m talking about a rave for the ages - sweat dripping down the walls, super obscure lineup that would only come together in a vacuum, an endless sea of beautiful people, perfect sound reflecting back at you from all angles…
If you’ve ever spent any time reading marketing or business blogs, there’s a good chance that you’re familiar with the concept of the “funnel.” For the uninitiated, this is essentially a process for visualizing how people on the internet go from being complete strangers, to customers, to evangelizers of your product. Hardly the most stimulating idea, it does help businesses visualize their place in the market, their customer segments, and how well the sales process is moving along.